Know What Your Readers are Thinking: What They REALLY Want?

What should I write about?

Know What Your Readers are Thinking

How to Know What Your Readers are Thinking: What Do They REALLY Want?

When you are writing any type of copy, know what your readers are thinking and what they desire. It’s a BIG DEAL!

It’s important to take time to think about this every time you sit down to write, but especially when blogging, freelancing, and doing client work.

What do you need to ask yourself when sitting down to write to know what your readers are thinking?

Here are some profitable questions to ask yourself:

What is my brand?
What products are you using and love?
What are other writers in your niche writing about and promoting?
Did you Google it yet?
What is going viral in your niche?

Know What Your Readers Are Thinking: What Is My Brand?

To know what your readers are thinking, you need to understand who you are as a brand.

This may seem like backward thinking, but in order to know who you are attracting with your writing, you need to know who you are.

And it may be obvious to you what your branding is, but you’d be surprised how many blogs and websites are unsuccessful because they are a cluttered mess of every affiliate offer and ad under the sun.

You may be thinking, I need to cast a wide net to get more.

BEWARE of this common MARKETING TRAP!

Stay true to who you are and who you are writing to. Loyalty to your readers is more important. By maintaining a straightforward voice and being open about who you are and who you are writing to from day one you will start to build a loyal audience instead of a fair-weather audience that is not connected to what you do.

The big question you need to be asking yourself is WHY?

Why do I do what I do and why should anyone else care?

If you don’t know your “why,” you will communicate that to your readers without even thinking about it.

Your why will help you focus down and see a clear path from where you are to where you want to be.

Do you want readers to come to you because they are looking for a certain product?

Do you want them to come to you looking for advice?

Are they looking for information from you? What type of information? Get specific.

If your why is “I want to make money selling people something.” You probably won’t gain much traction or sell anything for that matter. So you are going to have to be a bit deeper than just “selling stuff.” (This isn’t always true as we have places like Amazon. It is probably pretty hard to compete in that space though.)

Try to have an important purpose. Something only you can help readers do or learn. In the process of trying to help them first instead of yourself, you will find helpful products to tell people about what they will enjoy and they will come back to you to find out more.

And when you do your best to help them succeed in their goals that will, in turn, help you succeed as well.

For a great read on your “Why” check out Start with Why by Simon Sinek.

He’s an inspirational speaker and a thought leader on marketing and branding. I have gotten a lot of inspiration and ideas from his talks.

To know what your readers are thinking, know: Why do you do what you do?

Know What Your Readers Are Thinking: What Products are You Using and Enjoying Yourself?

To know what your readers are thinking you need to analyze what you like personally and the type of personalities you want to attract with your writing.

If you are writing about something you love and enjoy already in your daily life, it’ll be easy to see if your audience will love to use it too.

For me personally, I love finding things that save me money passively in my daily life, I wrote a post about it and actually found out that most of the things I enjoy using daily have referral offers and affiliate programs. I have no problem promoting them because I love them and save hundreds of dollars using them every year anyway, so I hope that others will be able to save hundreds every year by using them too. And ALL of them don’t cost money to start using which is convenient, because everyone likes FREE 🙂

You can find that specific post here if that is something you’re interested in doing.

If you want to find the programs listed without reading about them you can find a shortlist here.

Know What Your Readers Are Thinking: What are Other Writers in Your Niche Writing About and Promoting?

To know what your readers are thinking, analyze what other writers are having success with.

The last thing you want to do is copy someone else’s work. Don’t do that; not classy and not worth it. But taking time to look at other blogs that are succeeding in your subject area can really help give you some ideas of what similar readers to yours like, want to hear about, and want to use. It never hurts to look outside the box for help.

Don’t hesitate to look outside yourself for help and inspiration.

Buy some books, take some online courses and invest in yourself.

There is TONS of good free info out there, thanks to bloggers, YouTubers, and influencers, so there is no excuse not to be able to find what readers are interested in hearing about.

Pinterest Graphic is blue and black and has a cartoon laptop with a lightbulb in it. Says "Blogging Content Ideas." in pretty cursive.

Know What Your Readers are Thinking

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Know What Your Readers are Thinking

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Know What Your Readers Are Thinking: Did you Google it yet?

To know what your readers are thinking, Google it. Period.

Google is a writer’s best friend. I don’t care if you have a human best friend. It’s not true. Google is actually your best friend, you just don’t know it yet. Whether it’s using google analytics to see why people visit your site or whether you are Google researching if you haven’t used Google yet you are leaving valuable insight out of the equation.

Some simple things to search for:

Forums
Reviews
Competitors in your niche
“Your niche” affiliate program

Go out there and see first hand what readers like yours are ACTUALLY saying. This will be gold for your Brand.

Most times when you are staring at a blank page and wondering, “What do I write next?” It’s because you haven’t done enough research.

You’ll be shocked to see how quickly words fly onto your page with a simple Google search. Do your best to stay original while doing your inspirational research.

And definitely take the time to search google’s keyword planner to see what users are typing into their search engines.

Know What Your Readers Are Thinking: What is Going Viral in Your Niche?

To know what your readers are thinking, check out what is going viral in your niche.

Go on social media platforms and see what pins and posts have and are going viral.

Seeing what’s going viral in your genre can help you decide on what you should write about or promote on your next blog post.

Maybe it will inspire you to write a post on something you haven’t thought about yet.

Or maybe you’ll discover that something you already use and love is going viral. If you know it’s going viral you can know what your readers are thinking and then you can quickly punch out a quick meaningful post on why you love it so much and why your readers might enjoy it too.

Know What Your Readers Are Thinking Bonus: When finding out what your readers are thinking, the gold is in their OWN words.

To know what your readers are thinking, find their own words and write in the way they talk.

The best places to find your readers’ own words are in forums, FB groups, and product reviews.

Start with something simple.

For example: Let’s say you are promoting hair straighteners.

Look on Amazon (I can’t tell how many bloggers miss this key opportunity) for hair straighteners just like yours and start mining the reviews.

You should be looking for patterns.

Look for phrases and statements that are common among many of the comments.

You read 100 reviews and you start to see that many reviews are saying “I love how this straightener doesn’t burn my head.” BOOM.

You just discovered 2 things.

A common problem is that people burn their heads with other straighteners.
The one you’re looking at on amazon solves that problem.

If you write in a hair product niche it will be helpful for you to tell your readers about this straightener, (maybe try it out yourself first) and you can feel confident to say “this straightener is great because it doesn’t burn your head easily like others” knowing full well that your statement will resonate with a lot of what your readers and potential readers are thinking about and by providing useful trustworthy information you will build good rapport with them.

You can do this type of research with any product and any niche to know what your readers are thinking. You just have to find where they are talking about what you are trying to write about and look for common repeated problems and solutions.

Rinse and repeat this type of word research for any product or niche.

What is your blog about?

How are you finding out what your readers are thinking about and want to hear?

Do you need help finding out what they want to read?

Do you need help finding the right words or phrases for your niche?

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Resources:

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Try Grammarly, The Free tool that should be in every writer’s toolbelt.

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Know What Your Readers are Thinking

Check this out.

Is Writing your craft? You might love this. Check out the 4,900+ reviews it has on Amazon to see if this might be what you’re looking for.

Know What Your Readers Are Thinking…

Did you enjoy this? You might also enjoy: How to Become a Blogger in 2020.

Interested in starting a blog of your own? Check out Bluehost.

Need a Cheaper Plan? Try DreamHost.

Bluehost hosts your blog so that you can own your domain and make money blogging. Check them out only if you’re interested in making money blogging; otherwise, go for a free blog instead 🙂

Already own a blog? Monetize with Ezoic. Make 5X more on ads with Ezoic! See for yourself. – These ads use machine learning. Set it and leave it.

Try Grammarly, The Free tool that should be in every writer’s toolbelt.

Try it for free now.

Know What Your Readers are Thinking

Check this out.

Is Writing your craft? You might love this. Check out the 4,900+ reviews it has on Amazon to see if this might be what you’re looking for.

Make sure your posts are readable. Use this readability score check

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