How to Beat Writer's Block as a Copywriter

How to Beat Writer’s Block as a Copywriter

Do professional copywriters suffer from writer’s block?

Do Starbucks’ Caramel Frappuccino’s taste delicious in July?

That’s a resounding yes! (I may or may not be writing this sitting outside at a Starbucks sipping something delicious in July…)

I personally think that 99% of people that decide to go into a writing career will face writer’s block almost daily.

So what do the professional copywriters do to beat writer’s block?

Some say they need to sit down and write whatever pops into their to get their ideas free.

Example: “the blue sky is very blue and that cloud looks like a bunny with a silver tooth. Dinner was delicious.”

In my case, I don’t think this type of practice is going to free me up as a copywriter to start writing converting copy.

Take a walk.

I’m not going to say that this doesn’t help.

Getting the blood pumping especially when you’re stuck on something as a freelance writer can be very helpful to clear your mind.

It has been proven time and time again that getting regular exercise really helps you think and problem solve, so no argument on that one.

I think taking a walk could help but I don’t know that it is going to magically give you conversion copy ideas that copywriters need on the job.

Customer research.

100% yes.

Customer research will always help a copywriter get through writer’s block.

Write about the customer’s problem that the product solves.

Any time you are trying to find something to write about as a copywriter working for yourself or a client writing about the customer’s problem you can almost never go wrong.

The more research you do and the more problems you uncover that you can talk about that are relevant to what they are struggling through the better the copy will be.

Cover extensively your customer’s problems as a copywriter and you will not run out of stuff to write about and your copywriting will convert better.

Look into your market.

A dive into your market and what’s going on there will help you not just write copy, but write more converting copy.

Give your email list a survey.

Having your list fill out a survey will give you plenty of words to say about the project you are trying to get through.

Ask your client questions about their product.

Ask your client how they got started and why?

Is there an interesting story involved?

Give your client a survey.

Coming up with a client survey will not only give you great material to work with, but it will also make you look much more thorough and professional than your competitors.

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Hope this helps!

Happy writing!

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How to Beat Writer’s Block as a Copywriter

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