As a Blogger, Why Making Viral Content is a Bad Blogging Strategy
If you are a blogger don’t get caught up in the wrong thing.
If you are a blogger and are wasting LOTS of time on trying to make EVERY post written a viral post you may be putting your energy into the wrong place.
This is a terrible goal and a waste of time for most any blogger and I’m going to tell you why:
1. The amount of time you put into the blog post is unlikely to amount to its “viralness.”
There is absolutely no guarantee that if you spend a bunch of time trying to write a post that you think we’ll go viral that it will.
It can be surprising what audiences like and don’t care for.
I use Pinterest to drive traffic and I am often surprised as to what pins people love and ones they don’t. I’ve created many thinking oh they’ll love this one. And crickets…
At the same time, I’ve had some that I threw together in a minute and they went viral, which really shocked me and made me realize:
As a Blogger, the goal shouldn’t be to spend most of our time and energy figuring out what goes viral and trying to make that.
Our goal should be to create more content as a blogger and adapt as our audience reacts.
Which brings us to our next point:
2. Our goal as a blogger should be to make lots of quality content.
This idea as all ideas should be taken with a grain of salt of course.
As a Blogger, you should definitely spend some of your time researching what people in your niche like and want to read.
The point is, when we first started we probably spent too much time on research and not enough time on building a habit of just creating and letting things flow naturally.
So as a blogger spend some time researching, but most of the time and energy creating.
3. Are you using your research time efficiently?
As a blogger, you should create while you research your topics.
Don’t make the mistake of researching a topic for a week without jotting down post ideas or even writing a post as you go along in your research.
As you’re reading, (if you are a blogger) great ideas will come to your mind. You should write them down.
Either write them in notes, or feel free to start putting them in your next blogger post and revise later when you’re done researching.
4. By creating more blog content that is well done your odds of it going viral go up exponentially.
It’s almost like a time bomb waiting to go off.
The more you create as a blogger the more likely you will create something that people will latch onto.
The less you create the less likely you will create a blog post that goes viral.
I personally found that the time I put into making something go viral didn’t work as well as making lots of content and then when one of mine did hit a nerve with my unique audience trying to create more blog content like that and better than that.
Convert your energy as a blogger into creating lots and lots of good content. Learn your unique audience and give them what they want.
Try this for yourself and let us know how it goes!
Hope this helps and inspires you to create more! Now get out there and write something!
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