Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

What should be in your copywriter portfolio?

Great question.

You may have written anything by this point. You may have written a book, a screenplay, a short story, a blog post, an essay from high school. There are many things you could have written by this point in your life.

The question is should these things go into your copywriting portfolio that you hand to specific clients?

Include the most similar things first.

If your client is asking for a blog post, do not send them a screenplay you wrote.

Send them blog posts, more specifically send them blog posts that are very close to the type of blog posts they need. (Don’t hand them free work, mind you.)

Let me give an example, you get an offer from a site that needs weekly blog posts on cake recipes.

If you want to win the job, send them 1-3 viable examples. If they are live, that is best, but if they are not that is fine too.

They want cake recipe blogs. The problem is you’ve never written a cake recipe blog. That’s okay!

Just write a recipe blog on say cookies (it could be a recipe on anything) and send that over.

You can even just write 200-500 words of a recipe blog post and send that over and you are 90% more likely to get a response and interview from the client than someone that sends them an old essay they wrote in college. You’re even more likely to get a Response than someone that sent them 3 examples of blog posts that have nothing to do with recipes.

Think this way when applying for contracts.

Should I send them my entire portfolio?

Please don’t. Ever heard the expression, “less is more.” This applies here.

Think as if you were a client. Put yourself in their shoes. You send out an offer looking for a copywriter and you get sent 20 interview requests. You start looking through each one. Are you going to want 100 examples to look through for each possible contractor or are you going to want to find just one that sent you the perfect example that let you know (as the client) they are going to do a good job at what you’re asking for.

Don’t send them all your previous work. Just send 1-3 that shows the client you can deliver what they are asking for well.

You have options.

You can have a line on your resume that says things like, “published author, published playwright, etc.”

Don’t be afraid to give light to the fact that you are a well-rounded writer.

But with your examples that you put right in front of their face for your job, be sure they are specific to the job and show the client your ability to give them what they are asking for.

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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That’s all for now.

Hope this helps!

Happy writing!

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?