Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

February 18, 2021February 18, 2021 ~ Jeremy ~ Leave a comment

Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

What should be in your copywriter portfolio?

Great question.

You may have written anything by this point. You may have written a book, a screenplay, a short story, a blog post, an essay from high school. There are many things you could have written by this point in your life.

The question is should these things go into your copywriting portfolio that you hand to specific clients?

Include the most similar things first.

If your client is asking for a blog post, do not send them a screenplay you wrote.

Send them blog posts, more specifically send them blog posts that are very close to the type of blog posts they need. (Don’t hand them free work, mind you.)

Let me give an example, you get an offer from a site that needs weekly blog posts on cake recipes.

If you want to win the job, send them 1-3 viable examples. If they are live, that is best, but if they are not that is fine too.

They want cake recipe blogs. The problem is you’ve never written a cake recipe blog. That’s okay!

Just write a recipe blog on say cookies (it could be a recipe on anything) and send that over.

You can even just write 200-500 words of a recipe blog post and send that over and you are 90% more likely to get a response and interview from the client than someone that sends them an old essay they wrote in college. You’re even more likely to get a Response than someone that sent them 3 examples of blog posts that have nothing to do with recipes.

Think this way when applying for contracts.

Should I send them my entire portfolio?

Please don’t. Ever heard the expression, “less is more.” This applies here.

Think as if you were a client. Put yourself in their shoes. You send out an offer looking for a copywriter and you get sent 20 interview requests. You start looking through each one. Are you going to want 100 examples to look through for each possible contractor or are you going to want to find just one that sent you the perfect example that let you know (as the client) they are going to do a good job at what you’re asking for.

Don’t send them all your previous work. Just send 1-3 that shows the client you can deliver what they are asking for well.

You have options.

You can have a line on your resume that says things like, “published author, published playwright, etc.”

Don’t be afraid to give light to the fact that you are a well-rounded writer.

But with your examples that you put right in front of their face for your job, be sure they are specific to the job and show the client your ability to give them what they are asking for.

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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That’s all for now.

Hope this helps!

Happy writing!

Other Resources You Might Enjoy:

Why Start a Blog

How to Start a Blog in 11 Simple Easy Steps in 2020

For Blogging AND More

How to Write a Book: 32 Tips | Your MASSIVE Guide How to Write a Book

Inspiring Quotes Posts:

Inspiring Quotes | 101+ Inspirational Quotes to Motivate You Today

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

Can my Copywriting Portfolio have Anything I Have Written Or Just Specifics?

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Copywriters Say “Fear Sells,” Is This True?

February 16, 2021February 16, 2021 ~ Jeremy ~ Leave a comment

Copywriters Say “Fear Sells,” Is This True?

Copywriters say that fear sells. They’ll tell you that if you want to have someone buy your product you have to manipulate their fears.

Is this true?

Yes, and no.

Fear-mongering is a real thing and people in power use it to manipulate people all the time.

But is it really what you want to do as a writer?

What are the psychological mechanisms at work here and how can we use them in a better way as writers?

Finding the right product.

Do we really want to be the type of copywriters that use conjured up fears to sell a product that doesn’t actually help anyone?

Personally, no. I don’t enjoy doing that.

So what can you do instead?

We can find products that help people and deliver on what they promise.

Let’s say Mary has toenail fungus. It’s embarrassing, gross, and annoying. It is really hard to get rid of.

Now, we could spend time trying to sell Mary just any product that claims to treat toenail fungus. Or we can do our research and send her in the direction towards something that has actually helped a lot of people.

Steering with problems.

Once we have found a really good product, we can then feel better about trying to lead people to it. People that could actually benefit from it.

How are we going to lead them there?

Through talking about their problems and fears.

Remember the pain Mary goes through every time she thinks about wearing a sandal. She worries about giving it to anyone she might get close to.

She never takes her socks off. She can’t go swimming with friends without thinking through how she’ll avoid them seeing her toes. There are a bunch of painful things we could talk about to let Mary know we understand the pain.

Understanding someone’s pain is understanding their fears. We could “fear-monger” them into a decision or we could show them that we understand and that we want to help.

Fear of loss.

This is an interesting one. People often buy out of fear of loss compared to buying to gain.

Also known as the fear of missing out. Happens all the time on Wall Street.

The stock starts to rise rapidly and a bunch of people buy-in because they’re afraid they miss out if they don’t.

On the reverse end if the stock goes down they’ll sell and lose money for fear of losing more even if they lose more than if they would have waited it out for tomorrow.

The fear of loss is a powerful tool for the copywriter. Use it to steer buyers to great products that they may really benefit from.

More bad news.

Fear really does draw attention. Why do you think most news headlines are full of carnage and mayhem?

It’s because the major news outlets know that fear sells. They know you’ll tune in for “Breaking News: Something just blew up! How this will crush your life savings!”

Compared to: “The economy is climbing and all is well! Whistle a happy tune!”

They know if they posted that, you’d go out to eat with your friends and have a great time rather than sit down and watch their ads.

Trust is more important than quick gains.

If a company or writer really wants to be successful, trust is a more important factor than cheap fear.

Understanding people’s fears and pains are important to gain trust. When you tell them you understand their fears and lead them to a viable solution you gain trust, therefore a loyal follower. If you use their fears to lead them on eventually they will see through your charade and leave.

Trust is important for the long game. If you only care about quick gains and leaving people behind then fear-mongering will work, but most likely will bite you in the end.

Final Thoughts

As a copywriter, use people’s fears and pains to lead them to products that will actually help them.

Using fear to gain trust is more important than cheap quick fear-mongering gains.

Having a large number of people trust you is more important than making quick gains and losing trust.

Interested in starting a blog of your own? Check out Bluehost.

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Copywriters Say “Fear Sells,” Is This True?

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That’s all for now.

Hope this helps!

Happy writing!

Other Resources You Might Enjoy:

Why Start a Blog

How to Start a Blog in 11 Simple Easy Steps in 2020

For Blogging AND More

How to Write a Book: 32 Tips | Your MASSIVE Guide How to Write a Book

Inspiring Quotes Posts:

Inspiring Quotes | 101+ Inspirational Quotes to Motivate You Today

190+ Inspirational Quotes for Women

303+ Funny Inspirational Quotes

115+ Inspirational Quotes in Short

This post:

Copywriters Say “Fear Sells,” Is This True?

Interested in starting a blog of your own? Check out Bluehost.

Already own a blog? Monetize with Ezoic. Make 5X more on ads with Ezoic! See for yourself. – These ads use machine learning. Set it and leave it.

Make sure your posts are readable. Use this readability score check

Want to check out a writer’s community to test your writing and get feedback?

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Copywriters Say “Fear Sells,” Is This True?

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