The Copywriter’s Big Secret Weapon

What is the greatest weapon in the copywriter’s arsenal?

Is it their uncanny ability to turn any sentence into an offer? No.

That they can always give you a great money-back guarantee? No.

That they can manipulate your every desire with NLP words and phrases? Definitely not.

Show me a “Duck Call” ad with all the NLP greatest, most powerful desire words you can muster up, I’m still not buying it, buddy!

No, our greatest reason for making great sales copy is our skill of doing research.

What research?! That’s not Shhmexy or cool! Nope, it sure isn’t, but it is powerful.

The greatest copywriters know how and where to find buyers of their product talking about the product, their problems, and their dreams/ goals with the product and they know how to turn that chatter into sales copy.

Amazon Reviews

For almost any product on the market, there is a book on Amazon. With that book comes hundreds to thousands of reviews where buyers talk about it.

If you know what you’re looking for this is definitely one of the stops you’ll want to make when writing to your client’s potential buyers.

Another great place to find chatty Chads talking about their problems and how you can solve them would be Reddit.

You can look up almost any category and find something of value that will help you better understand your customers and the way they think, feel, and talk about their problems.

When you can write a piece of copy that shows the reader that you understand their problem they are significantly more interested in what you have to offer them.

Competitors’ websites

One of my all-time favorite places to find the way a potential customer talks about the product they want and their problems is my client’s top 3 competitors’ websites.

I have personally been in very technical jobs where I knew 0, notta, nothing about the product and the customer and just through reading reviews on the competitors’ site I was able to create copy and talk as if I had been writing in that specific field for years.

Sometimes it was the only question I needed to ask the client, “Who are your 3 main competitors?” And I was off to the races and able to create copy that made me sound like an expert in their field.

The Copywriter’s Big Secret Weapon

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That’s all for now.

Hope this helps!

Happy writing!

Resources:

Why Start a Blog

How to Start a Blog in 11 Simple Easy Steps in 2020

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The Copywriter’s Big Secret Weapon

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The Copywriter’s Big Secret Weapon

Enjoying The Copywriter’s Big Secret Weapon? Take a moment and consider sharing this social-friendly image to say thanks and feel free to comment with your thoughts below! 🙂