You might be wondering, “Why aren’t my emails getting opened and read?”
Hopefully, with this list, you will get better open rates and more people reading and clicking your emails in no time.
You can’t just send your list anything.
You have to know your list and know their problems so you can send them something they are interested in reading.
If you are trying to tell your list about great kitchen products, don’t just tell them about how great the item is.
Make sure to say what PROBLEMS the item solves.
Things to think about when creating emails that will get open and read:
- Put your best foot forward.
- Who are you writing to?
- What will make them open the email?
- Tell me about my problem, not your product
- Make your text easy to skim through
#1 Put Your Best Foot Forward
First impressions are extremely powerful.
In all aspects of life if you give a bad first impression it is unlikely the person will give you a second chance.
This is escalated with email. If you land in their inbox with junky info or annoying them…unsubscribe, delete, done, bye.
The same goes for a good first impression.
If you give a great first impression, but mess up later on down the road, they are likely to give you a 2nd and maybe even a third or fourth chance before they hit the DREADED unsubscribe!
Use this knowledge to your advantage.
When you have 1st-time subscribers, make sure to welcome them and give them something SO AMAZING that they’ll be looking forward to your next email with excitement.
Give them a reason to want to open every email and keep you in their inbox for years to come. But the first opened email is one of the most important.
#2 Who are you writing to?
If you want your list to look forward to seeing your emails in their inbox then you need to know them.
What are their doubts, worries, and fears?
Go to forums, FaceBook groups, and places like Amazon reviews to see what your audience has to say and think about products like yours and the problems they are facing right now.
Try to notice patterns in what they say and do your best to use wording and phrasing the same way the majority does.
This will help you resonate with most of your audience and they will be thinking “It’s like you read my mind!” “You must have the answer to my problems!”
If you can resonate with them, they will likely try your product or listen to you and if you solve their problem the first time, they will very likely come back for more.
#3 What will make more people open the email?
How do you get potential readers to open your emails?
- Make sure you are capturing the RIGHT audience. If your lead magnet is drawing in people that care about blogging and you’re trying to tell them about cars, you aren’t going to get many openings.
- Focus on your headline. Create email headlines that make people curious and have a promise to make their life better if they open it.
- Use stories. As humans, we are obsessed with stories. If you can promise a good story with an open, you are much more likely to get it.
- Think about what questions you can answer for them.
- VERY IMPORTANT: IF you make a promise to deliver an answer to a problem, MAKE SURE YOU DELIVER. Clickbait will get good openings once, but after that, you are the boy who cried wolf, no one will listen to you.
#4 Tell me about my problem, not your product
If you want to get your emails read you need to make sure that you know what your subscribers’ problems are.
Once you know their problems, you can talk about their problem and tell them about the solution to their problem.
If you talk to them about their problem and you are spot on they will read on or skim through to find an answer.
Only highlight the benefits of your product after you’ve covered all their potential problems.
Change your mindset. Right now you are thinking, “how can I get them to buy this product?”
That’s the wrong question.
You should be asking, “What are the problems this product solves for my reader?”
Spend most of your time writing to them about their problems and then you can tell them about how your item, service, or product solves their problems and they are going to read and be curious.
It is great at this point if you can tell them how the product solved your problems or if you have customer testimonies to talk about how it solved their problems.
If you are able to do this effectively and they don’t seem to be interested, maybe it’s time to upgrade the product or make sure you have captured the right email audience.
#5 Make your email text simple and readable.
This should be obvious, but you’d be surprised how many emails get opened and skipped because the content was too much and too “blocky” for the recipient to even want to try to read, let alone get any enjoyment out of.
Make your email text readable by creating 1 to 2 sentences per paragraph, instead of creating a BIG BLOCK of text.
Which is easier to read?:
I went for a walk. It was nice. I saw a dog and a cat and my next door neighbor. I said hi and they said hi. It was a nice walk on a sunny day. The temperature wasn’t too hot or too cold. While I was walking I saw a snail. The snail said hi, I said hi back. It was clear that he didn’t want to see me, so I quickly walked on. I almost stepped on him, but I didn’t, I’m glad I didn’t as his mother might have sued. I’m glad I didn’t get sued on my morning walk on the nice warm sun shiny day in October.
Or this:
I went for a walk. It was nice. I saw a dog and a cat and my next door neighbor. I said hi and they said hi.
It was a nice walk on a sunny day. The temperature wasn’t too hot or too cold.
While I was walking, I saw a snail. The snail said hi, I said hi back. It was clear that he didn’t want to see me, so I quickly walked on.
I almost stepped on him, but I didn’t, I’m glad I didn’t as his mother might have sued.
I’m glad I didn’t get sued on my morning walk on the nice warm sun shiny day in October.
Use this technique and pla around with it to create emails that are easy on their eyes, easy to skim, and easy to read.
You should make your writing easy to skim and lead them to what you want by using Bold, Italics, underlining and colored text.
By making certain text pop out you can draw their eyes to the main things you want them to read.
Take and use these 5 email marketing tips and get more opens and reads with your emails.
Give us feedback.
Let us know how it goes.
What helped and worked for you and what didn’t?
Need BIG IDEAS for your copywriting and marketing: See What Should I Write About: 22 Writing Prompts to Give You BIG IDEAS
Looking for more marketing ideas for Pinterest: See My Pinterest Pin just Went Viral with 34K views and 396 saves in 24 hours: Here’s What I Learned.
What Questions Do You Have About Email Marketing Success?
Did You Try Some of The Tips Here? How Did It Go?
What Did You Do To Get More Opens?
What Do You Do To Get Better Email Open Rates?
5 Powerful Words that Show Worry + Writing Prompts 1. Anxious “I’m so anxious, I think I’m just gonna throw Read more
5 Powerful Words that Show Misfortune + Writing Prompts 1. Trouble “If you don’t listen to me right now, you Read more
5 Powerful Words that Express Disaster + Writing Prompts 1. Catastrophe The entire event was an utter catastrophe. 2. Calamity Read more
5 Powerful Words that Show Dread + Writing Prompts 1. Fear The noises filled her with fear. Her body began Read more
